Apple's strategy is highly differentiated as has focused both on the depth of musical content, in addition to its breadth and variety, and an example of this is the continual addition of new artists and films specifically for use on the video iPods.
Apple's focus is on providing digital music to anyone, anytime they want to listen to it, expanding to include digital entertainment of all forms as well. The critical success factors for Apple are its supply chain which is tasked with providing enough flash memory to support the iPod Nano product series, in addition to getting enough video screens to support the video iPod production runs and customer demand. The company's core competitive strength is in its branding and marketing, which is exemplified in the iPhone...
The bottom line is that Apple's competitive strength is in its ability to work in a synchronized series of strategies to launch new products and defend the sales of others in the market.
Suppose that you are about to enter either the marketplace of exercise 1 or the music marketplace of exercise 2 as a new competitor. Use the market opportunity analysis framework to determine the attractiveness of your top three market opportunities.
The four major attributes of the market opportunity analysis framework include the following, and are defined from the standpoint of entering the portable MP3 marketplace. The top three market opportunities are increased licensing of video, on-ramping of independent bands, and support
